TL, DR
be-intentional.net is the studio site for Be Intentional Athletic Performance — Andrew Uribe's Temecula-based coaching practice for athletes from youth to MLS and Liga MX Femenil. Built in Framer: hero, programs, athlete testimonials, and an FAQ section styled as an iMessage thread with tap-to-expand bubbles, reactions, and a 9:41 AM timestamp.
Context
AJ Uribe needed a web home that matched the energy of the studio — not a generic fitness template. The site had to communicate three things at once: elite credentials (FIFA, NCAA, Liga MX Femenil), approachable coaching for every level, and a brand voice that feels direct, not corporate.
The FAQ was the detail that stuck: instead of a dry accordion, questions arrive as incoming texts and answers reply in blue bubbles — familiar, conversational, and on-brand for a coach athletes already text.
The Experience
One scroll, five sections — hero through contact.
— Hero + programs
Full-bleed photography and bold headline copy — from hurt to healed, from average to elite — lead into three program cards: individual and group training, injury restoration, and fascial therapy.
— Social proof
Testimonials from Cruz Azul, UC San Diego, CSU Long Beach, and other programs AJ has trained. A scrolling logo bar of collegiate and pro affiliations.
— FAQ as iMessage
Four common questions styled as a text thread — dark bubbles for questions, blue replies for answers. Tap a question to expand; collapsed rows show a + toggle, expanded rows flip to −. Heart and star reactions sit on the bubbles. A FAQ's, 9:41 AM timestamp anchors the chat metaphor.
Coaching voice, not corporate FAQ
The thread handles the questions parents and athletes actually ask — injury requirements, session structure, individualized plans — in a format that feels like texting AJ, not reading a policy page.